Buzz Marketing

Buzz Marketing is a type of word-of-mouth marketing. Word-of-mouth marketing is when businesses, products, services, or events are promoted in written or oral form via happy customers who tell others about their positive experience. Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. Furthermore, the person making the recommendation has their reputation on the line for making the suggestion. Consumers are more likely to trust someone that they know and like than they are to trust media that has selfish interests. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers (users) of a product, service, business, or event, that increases the strength of the marketing message. This can create excitement, anticipation, positive association, etc, which is called â€Å"buzz†. The buzz is both the marketing by the company and the reaction by the customers and potential customers. Some examples of successful buzz marketing campaigns would be the hype surrounding the Ford Fiesta cars, Harry Potter movies, Twilight movies, Dexter television series, Volkswagen’s new beattle cars, the Blair Witch Project movies, and the beanie babies bean stuffed animals. For the Ford Fiesta cars, Ford gave 100 consumers a Ford Fiesta car to drive for 6 months. They were asked to complete different missions every month including delivering Meals on Wheels, taking treats to the National Guard, wrestling alligators, going to elope, etc. The participants then started sharing their adventures on social media sites such as YouTube, Flickr, Facebook, Twitter, Ustream, etc. This experiment was an enormous success. Ford got 6 and a half million views on YouTube and 50,000 information requests. Most of the requests came from non-Ford owners. Ford spent a very small amount of money on this campaign compared to how much a typical TV campaign would have cost. The beanie babies were another good buzz marketing campaign. People became crazed with collecting the stuffed animals because Ty Warner Inc. (the creator) created a false sense of scarcity. They purposely â€Å"retired† certain animals to make them valuable. They also would not sell them in large toy stores. They made people think that they were scarce and that they would be valuable into the future. Kids were going crazy making their parents buy them. Even many adults became beanie baby collectors. Ty didn’t even have to do traditional advertising. They were able to rely on word-of-mouth. They even tried to keep new animal releases secretive and wanted to not advertise so that people would think that they were â€Å"underground†. Ty Warner did such an incredible job of buzz marketing that he was able to make himself a billionaire just off of selling stuffed toys. Ty created an empire worth $6 billion dollars. He did this during the 1990’s. This was before social media had started. It is likely that if this was done today that social media would have helped him to make a lot more money. The Blair Witch Project movie ended up being very successful due to buzz marketing as well. People who went to see the movie thought that they were going to see a documentary about a true story. When moviegoers were viewing the movie they were genuinely scarred because they thought it was real. Obviously successful buzz marketing is much cheaper and more effective than traditional advertising. It can be done for as little as no money. But its effect can be massive. It can also backfire. It is impossible to know for sure how consumers will run with your initial buzz marketing idea. You can create a story and a buzz, but there is no way to know for sure that consumers will turn that into a positive buzz or that it won’t just fizzle out quickly. In order to attempt to create a buzz you need to start a compelling story. This story needs to have elements such as taboo, unusual, outrageous, salacious, interesting, secretive remarkable and/or hilarious. This story then needs to create a conversation. The conversation needs to engage consumers and make them keep the story alive. The bottom line in buzz marketing is that it can be very effective. A company with an unlimited advertising budget has the option of reaching every single consumer in America. But that only amounts to 300 million impressions. An impression does not necessarily lead to a sale. A successful buzz marketing campaign does much more than have impressions, it gets peoples’ interest. A sensational story makes a potentially boring product a compelling item that consumers want to buy. Buzz Marketing Buzz Marketing is a type of word-of-mouth marketing. Word-of-mouth marketing is when businesses, products, services, or events are promoted in written or oral form via happy customers who tell others about their positive experience. Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. Furthermore, the person making the recommendation has their reputation on the line for making the suggestion. Consumers are more likely to trust someone that they know and like than they are to trust media that has selfish interests. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers (users) of a product, service, business, or event, that increases the strength of the marketing message. This can create excitement, anticipation, positive association, etc, which is called â€Å"buzz†. The buzz is both the marketing by the company and the reaction by the customers and potential customers. Some examples of successful buzz marketing campaigns would be the hype surrounding the Ford Fiesta cars, Harry Potter movies, Twilight movies, Dexter television series, Volkswagen’s new beattle cars, the Blair Witch Project movies, and the beanie babies bean stuffed animals. For the Ford Fiesta cars, Ford gave 100 consumers a Ford Fiesta car to drive for 6 months. They were asked to complete different missions every month including delivering Meals on Wheels, taking treats to the National Guard, wrestling alligators, going to elope, etc. The participants then started sharing their adventures on social media sites such as YouTube, Flickr, Facebook, Twitter, Ustream, etc. This experiment was an enormous success. Ford got 6 and a half million views on YouTube and 50,000 information requests. Most of the requests came from non-Ford owners. Ford spent a very small amount of money on this campaign compared to how much a typical TV campaign would have cost. The beanie babies were another good buzz marketing campaign. People became crazed with collecting the stuffed animals because Ty Warner Inc. (the creator) created a false sense of scarcity. They purposely â€Å"retired† certain animals to make them valuable. They also would not sell them in large toy stores. They made people think that they were scarce and that they would be valuable into the future. Kids were going crazy making their parents buy them. Even many adults became beanie baby collectors. Ty didn’t even have to do traditional advertising. They were able to rely on word-of-mouth. They even tried to keep new animal releases secretive and wanted to not advertise so that people would think that they were â€Å"underground†. Ty Warner did such an incredible job of buzz marketing that he was able to make himself a billionaire just off of selling stuffed toys. Ty created an empire worth $6 billion dollars. He did this during the 1990’s. This was before social media had started. It is likely that if this was done today that social media would have helped him to make a lot more money. The Blair Witch Project movie ended up being very successful due to buzz marketing as well. People who went to see the movie thought that they were going to see a documentary about a true story. When moviegoers were viewing the movie they were genuinely scarred because they thought it was real. Obviously successful buzz marketing is much cheaper and more effective than traditional advertising. It can be done for as little as no money. But its effect can be massive. It can also backfire. It is impossible to know for sure how consumers will run with your initial buzz marketing idea. You can create a story and a buzz, but there is no way to know for sure that consumers will turn that into a positive buzz or that it won’t just fizzle out quickly. In order to attempt to create a buzz you need to start a compelling story. This story needs to have elements such as taboo, unusual, outrageous, salacious, interesting, secretive remarkable and/or hilarious. This story then needs to create a conversation. The conversation needs to engage consumers and make them keep the story alive. The bottom line in buzz marketing is that it can be very effective. A company with an unlimited advertising budget has the option of reaching every single consumer in America. But that only amounts to 300 million impressions. An impression does not necessarily lead to a sale. A successful buzz marketing campaign does much more than have impressions, it gets peoples’ interest. A sensational story makes a potentially boring product a compelling item that consumers want to buy.

Event Planning Essay

The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning, the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective, planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile, the objective should follow the communication theory. After that, planner should try to determine and describe target audiences in order to segment these targets. At last, the author segments the target in different lights: individual and decision-making unit, reference groups and opinion leaders etc. Therefore the event planner should take the most appropriate method, media and message to communicate with each group. In the event planning, the author provides some method to manage the information and timing. The author emphasize the important of task controlling—critical path, and provide two tools for event managing—function sheets and contact sheets. As the event planning is a time & detail sensitive matter, it is better to summarize and map the whole path through charting. Experience application When I worked in BBDO china, I have participated in the launch event of MINI JOHN COOPER WORKS (JCW). As the most performance in MINI vehicle family, MINI wishes to promote the JOHN COOPER WORKS as the highest class which is similar as BMW M1, which could fill in the gap of marketplace for MINI; meanwhile, because the stereotype to MINI`s driver (MINI always be regard as a female car in china), MINI hope to extend the target market to male group. Therefore, the corporate objective of MINI JCW is to fill in the gap of high class level; the market objective is â€Å"high class, high price, high performance† with extending the potential target consumer. For the communication objective, BBDO use research tools to check with the existing product, which shows that other series of MINI are always describe as smart, innovation, graceful and fancy, which have less relevant with the â€Å"masculine  image†; At the market place aspect, over 60% of drivers are female, that is to say, there are a large group of potential consumer—male group. Belonging to the higher class objective, the agency of MINI china, BBDO, decided to set the communication objective: combine the high performance feature with masculine image; make the MINI JCW as a strong and muscle car. As the highest performance car of the vehicle world is racing car, BBDO develop the theme of the communication: â€Å"Racing is in our blood.† Unlike the traditional promotion, BBDO took the inviting test driving as the main program of the launch event, and held it in the Shanghai Racing field; besides, MINI promote in multimedia: guerilla, OOH, advertorial, and on line teaser, which also emphasis this theme.

To What Extent Can Language Shape Our Beliefs?

TO WHAT EXTENT CAN LANGUAGE SHAPE OUR BELIEFS? Language is all around us. We use it for all kinds of things like expressing our feelings, describing things, talking with our friends and family and writing literature. We may think that we know what language really means, but can we really be sure about that? More importantly, to what extent can language actually shape our beliefs? Well I think it depends on different people. With some examples I will try to show that usage of language is more complicated then many of us think. If we look how scientists express themselves. Most of them believe in some kind of facts.They believe that everything on this planet can be explained by facts, with words that we can find in different dictionaries. And this words are not so hard to explain. So if I would be a scientist, I would probably say, that the most important theory of meaning is the definition theory. I would say that, because I would believe that I can explain anything, let’s say mathematics, with words that we found in dictionaries. And definition theory says that meanings are to be found in dictionary. So if we believe in something, that has a meaning in dictionary, can we know what we believe in?But if we look at artists, how can they express themselves? How can they express what they believe in? Definitely, they do not support definition theory. If an actor wants to express love, he cannot look in dictionary and find its definition. He must make some kind of image in his head for which he thinks, it is the best meaning of love. In that case, image theory is the most appropriate one, because this theory says that meanings are found in our minds. He just makes an image and he can tell everybody else, what they believe that love is.But, if we cannot find the exact meaning of word, can we believe in something that we just thought about ourselves? Can we believe in our image without thinking about ideas of other people? In my opinion, you cannot express yours elf completely by definition theory or image theory. You must believe in both of them. If you find a word in a dictionary, you only know what it means and I think that is not enough. You can know its meaning, but sometimes you must make your own image in your head. But in the other hand, if you find meanings mostly in your head, you can make mistakes and change the true meaning of the word.So mathematician shouldn’t just rely on facts, he should also express his own ideas, even if they are not proved. And an artist should know that there are some meanings, that just cannot be changed and he must leave them as they are. I think that everybody in this world is more a scientist or more an artist. We must know that there are certain facts that we must believe in like a scientist does, but there are also a lot of things, which we can give our own meaning and believe in them. Language can’t totally shape our beliefs, but it is up to us, if we stick to language as it is or if we look beyond it. To What Extent Can Language Shape Our Beliefs? TO WHAT EXTENT CAN LANGUAGE SHAPE OUR BELIEFS? Language is all around us. We use it for all kinds of things like expressing our feelings, describing things, talking with our friends and family and writing literature. We may think that we know what language really means, but can we really be sure about that? More importantly, to what extent can language actually shape our beliefs? Well I think it depends on different people. With some examples I will try to show that usage of language is more complicated then many of us think. If we look how scientists express themselves. Most of them believe in some kind of facts.They believe that everything on this planet can be explained by facts, with words that we can find in different dictionaries. And this words are not so hard to explain. So if I would be a scientist, I would probably say, that the most important theory of meaning is the definition theory. I would say that, because I would believe that I can explain anything, let’s say mathematics, with words that we found in dictionaries. And definition theory says that meanings are to be found in dictionary. So if we believe in something, that has a meaning in dictionary, can we know what we believe in?But if we look at artists, how can they express themselves? How can they express what they believe in? Definitely, they do not support definition theory. If an actor wants to express love, he cannot look in dictionary and find its definition. He must make some kind of image in his head for which he thinks, it is the best meaning of love. In that case, image theory is the most appropriate one, because this theory says that meanings are found in our minds. He just makes an image and he can tell everybody else, what they believe that love is.But, if we cannot find the exact meaning of word, can we believe in something that we just thought about ourselves? Can we believe in our image without thinking about ideas of other people? In my opinion, you cannot express yours elf completely by definition theory or image theory. You must believe in both of them. If you find a word in a dictionary, you only know what it means and I think that is not enough. You can know its meaning, but sometimes you must make your own image in your head. But in the other hand, if you find meanings mostly in your head, you can make mistakes and change the true meaning of the word.So mathematician shouldn’t just rely on facts, he should also express his own ideas, even if they are not proved. And an artist should know that there are some meanings, that just cannot be changed and he must leave them as they are. I think that everybody in this world is more a scientist or more an artist. We must know that there are certain facts that we must believe in like a scientist does, but there are also a lot of things, which we can give our own meaning and believe in them. Language can’t totally shape our beliefs, but it is up to us, if we stick to language as it is or if we look beyond it.

Draft Leadership Critique Assignment Example | Topics and Well Written Essays - 500 words

Draft Leadership Critique - Assignment Example One of the theories on leadership is by James Burns known as transformational theory of leadership. This theory is based on the belief that leaders and their followers work mutually in order to grow each other to higher levels of morality and motivation. It mostly involves engaging the minds and hearts of the employees (Ray, 2013, 59). It is beneficial in ensuring that everyone in the organization eventually reaches a higher sense of motivation, satisfaction with their work and a greater sense of achievement. In order for this kind of leadership to be successful, there is a need for a certain level of trust and concern rather than having control over the employees. This theory implies that leaders can only make employees follow in their footsteps of they also follow what they preach. Some of the main criticism of this theory is that it is too enlist and places too much emphasis on heroic aspects of leadership. The expected end result of this is that the followers are bound to be oppressed in a certain way. Transformational leaders rule under the notion that they have some sort of special abilities that their employees have no access to. Consequently, the destiny of their followers is tightly linked to the ambitions of their leaders. Secondly, in this kind of leadership, there is a likelihood that followers by be manipulated by their leaders and eventually end up losing more than they gain (Lussier & Achua, 2010, 39). Transactional theory of leadership, on the other hand, is based on the idea that the relationship that exists between leaders and their employees develops from the exchange of some form of reward (Bertocci, 2009, 56). The reward could be in terms of salary, praise, recognition or performance ratings. The main limitation of this form of leadership is that it implies that leaders will only reward employees when their

Obesity in Children Research Paper Example | Topics and Well Written Essays - 1750 words

Obesity in Children - Research Paper Example As the discussion stresses  morbidly obese children also suffer from emotional distress as a result they develop profuse eating habits and feel delighted if they get all the eatables they wish for, thereby developing a tendency to eat constantly and still remain dissatisfied even after consuming a large full meal. It is observed that children consume junk food items and snacks, containing high proportion of fat, salt and sugar contributing to the obesity. The most favorite food items for kids of present epoch are ice creams, soda pop, hamburgers, cheeseburgers, pizza, French fries made of potatoes rich in starch, milk shakes containing excessive sugar, chips, and candy bars. These food items are devoid of fibers and are rich in fats and cholesterol. Instead of consuming raw vegetables and fruits children of the present era like to opt for juice with sugar, as fibers are being strained out from these juices they are devoid of providing nutrition that could act as roughage.  This p aper discusses that  the life style and schedule also paves the way for bad eating habits. Working parents get little time for their children to train them for developing good eating habits. Parents leave little time for attending the kids and discussing with them their issues and concerns, their likes and dislikes.  Working mother seldom gets time to cook food for their kids and thereby forcing the kids to opt for the readymade food stuff available in the market.

Leading Edge Supply Essay Example | Topics and Well Written Essays - 250 words

Leading Edge Supply - Essay Example The importance of logistic edge supply is to trail down the circulation of the company stock and performance analysis. Initiating the aspect of logistic edge supply, intelligent platform comes into play since this provides key management data that in turn enables one to analyze critically the strengths and weaknesses attached across the supply chain. Other key management information includes optimization of planning route, understanding fraudulent activities that comes within the supply chain and enhance the workflow that usually is driven by data caused by intelligence platform (Ballou, 2003). Many companies ensure that implementation and utilization of leading edge supply is taken into consideration within the logistic systems of any organization. For the articulations be fully met, an organization is required to operate within the pre-requisite objectives that influence achievement of organization goals. When there is a presence of effective logistic in a management system of an organization, success comes at hand. However, this comes because of an organization chipping in to make sure that they employ qualified personnel, and tap into labor market using and adopting new technology that in turn boots operation within the management of an

Strategic Planning Article Example | Topics and Well Written Essays - 250 words

Strategic Planning - Article Example Gilbert (2012, p.10) asserts that Chesapeake wants to cut on its costs. I choose Gilbert’s article, because Chesapeake’s top management faces a decision making task that will determine its future progress. Chesapeake’s drilling costs account for approximately 50 percent of the whole costs. This presents the company management with a huddle since cutting on the drilling costs would lead to a reduction in the output. In its move to reduce costs, Chesapeake plans to increase its drilling funding through selling some of its assets. Approximately, the company will acquire 4 billion US dollars by selling some of its pipelines (Gilbert, 2012, p.10). The south eastern stockholder criticized Chesapeake Company for increasing costs and suggested that the company should cut on its capital costs. Chesapeake has also suggested it intends to change its management with highly competent personnel (Gilbert, 2012, p. 10). In my own opinion, Chesapeake’s management has failed to secure an efficient allocation of organizational resources, which has resulted to a lack of unified direction. The management needs to come up with an effective strategy that will not only consider cutting the costs but also increase or maintain its productivity. Peter and Donnelly (2006) assert that a well drafted strategy leads the management in its actions and decisions (p. 36). In addition, it renders an incorporated approach for the company and assists in conforming to the challenges posed by the environment

Extra Credit #2 Movie Review Example | Topics and Well Written Essays - 500 words

Extra Credit #2 - Movie Review Example The Credit Crisis is a short video by Jonathan Jarvis, which illustrates the 2007 international financial crisis. It is very challenging to identify an individual or organization that was not negatively affected by the crisis. Understanding the complex financial systems that resulted in the large scale financial meltdown is very difficult. The movie demystifies the subprime lending, poor relationship among the financial stakeholders, and the Glass-Steagall Act adequately. Knowledge is power, and Wall Street has continuously applied the principle to benefit financially. The CNBC Subprime Mortgage Special - House of Cards illustrates issues that closely resemble the current real estate sector. One of the issues is the profit motive among the real estate players. The financial greed among investors is what led to the financial crisis. Quick Loan Funding provided credit to people who could not afford down payment. Thus the number of borrowers increased, and the company recorded millions in profit. Presently, many financial institutions fund mortgage products by providing cheap credit facilities to the investors. The Credit Crisis illustrates that the financial system is complex and large scale. Very many people do not understand this complex financial system, and thus the financial crisis was experienced. Millions of Americans did not understand the magnitude of the large credit bubble that occurred during the past decade, due to limited financial knowledge. When the bubble burst, negative financial consequences were thus realized. Many people currently do not understand the global financial system because of the complexities involved. Due to the greed of financial institutions, many people still get excessive credit products despite of negative effects shown during the financial crisis. The two films have one major similar feature. They both discuss the negative effects of the global financial crisis. The Credit Crisis explains that the financial

Mastering Technology- Operations and Supply chain managment Assignment

Mastering Technology- Operations and Supply chain managment - Assignment Example Best value supply chains are designed to deliver superior services to customers in terms of the five performance objectives-quality, speed, dependability, flexibility, and cost. This paper will discuss Toyota Motor Corporation’s performance in the light of these five performance objectives and assess how the application of modern techniques in operations management can support the organisation’s five performance objectives. A brief overview of the TMC Toyota Motor Corporation (TMC), simply termed as Toyota, is a Japan based multinational automaker. The organisation was founded on 28th August 1937 by Kiichiro Toyoda. In 2011, Toyota was the world’s third largest automobile manufacture in terms of production and the company employed 300,734 people globally as of 2010. Toyota Motor Corporation is the part of the Toyota Group and has a presence in almost all parts of the globe. Performance objectives of TMC According to Slack et al, quality, speed, dependability, fle xibility, and cost represent a basic set of five performance objectives that can be applied to all operations (Kossmann 2006, p.45). In the following session, Toyota’s performance is discussed in the light of these five performance objectives Quality Quality is the most important performance objective because it is believed to be the major factor influencing the performance of organisations. â€Å"Quality is defined as the totality of features and characteristics of a product, process or service that bear on its ability to satisfy stated or implied needs† (Bart 2006, p.179). It seems that TMC performs outstandingly in terms of product/service quality. From different third-party customer surveys, Toyota’s vehicles are consistently ranked on the top. In addition, Toyota’s different car models have been selected as â€Å"the car of the year† many times by third party market researches and surveys. The company has developed a series of advanced quality features to limit the emission of unpleasant and harmful fumes and to enhance passenger safety. Toyota has improved quality control and quality assurance systems that have been developed over many years (‘Toyota’s approach to quality). The company considers customer satisfaction as the core of its operations and it fosters the involvement of all employees, from ground level to top level, in quality control activities (ibid). Speed Speed or speed of response is another performance objective and is a criterion for evaluating the operational efficiency of an organisation in terms of doing things fast. In other words, speed can be defined as the time period between the order and delivery of products/services (‘process design’). Every firm tries to minimise this time period, and instead increase speed with intent to provide customers with competitive advantages. TMC has developed simple, flexible, and robust technologies to reduce complexity in its operations s o as to fasten overall supply chain activities. It is interesting to note that the Toyota maintains a high output per worker as compared to other leading multinational automakers; and at the beginning of the 21st century, Toyota Burnaston (UK plant) had achieved an

Has advertising helped to make men more self conscious about their Essay

Has advertising helped to make men more self conscious about their appearance Evaluate whether this might be a good or a bad thing - Essay Example The main reason for this is the amount of influence advertisements have on the society. There is no scope for doubt in the fact ‘advertising helped to make men more self conscious about their appearance’. When we go through the sales data of male oriented products world wide, we find a rapid shoot up in the business in the recent years. â€Å"In the United States, sales of male-specific cosmetics and toiletries went up 37.3 percent between 1998 and 2003, according to Euro monitor’s 2004 study, with total sales of such products hitting $3.8 billion in 2003†(as cited in http://www.naturalnews.com/005132.html). These sales would have multiplied many times by now. Many developing countries like India where men were least concerned about beauty matters have a men’s beauty parlor in every nook and corner offering the most modern beauty treatments. Metrosexuals are seen on all four sides and at least for some, feminity is substituting his macho man appearance. All pinks and bright oranges on a man are seen awkward though the guys are least co ncerned. He is too much conscious of how he looks and he is in front of the mirror whenever he can. It is still a debate if it is fair for the man to behave like a typical woman in his personal appearance matters. Not only does he takes care of his looks too much but also spends a huge amount of his earning on the same. For instance, let us check the sale details of Loreal Paris, the international cosmetic brand. â€Å"Together male perfumes and deodorant made up about two thirds of LOreals male cosmetic sales in 2007. The usage of male cosmetics has grown considerably over the last two decades. From 1990 to 2001, mens skincare usage increased from 4.5% to 21%. In addition, men skincare usage in Western Europe has increased about 28% between 2001 and 2005. Cosmetics companies have even began to penetrate the over-40 market, which is not as saturated as the

Academic freedom Essay Example for Free

Academic freedom Essay The playgrounds of any public school in the United States today abound with children from different races. African-Americans, Asians, Latin Americans and Caucasians all populate the diversity rich public school system of America today. Classrooms are filled with different opinions regarding the different races and beliefs (Faegin O’Brien 203). The lunchrooms are full of children all races rubbing elbows with each other without regard for whatever differences in appearances they may have or for whatever the color of their skin may be. This same diversity parallels the situation in today’s world. With all these differences in race, nationality and beliefs, one will be hard pressed to find people who do not feel strongly for or against these differences. While there are rules against the practice of beliefs or convictions, there is no limitation on the right to believe. In relation to this, Universities must not be allowed to banned hate speech as such is against the Freedom of Speech as enshrined in the United States Constitution. See more: Homelessness as a social problem Essay In order to arrive at a better understanding of the issue, there must be a discussion of the Freedom of Speech, particularly in the academic environment. Freedom of Speech has historically been used as a tool of the people to prevent the suppression of their rights by voicing out their opinions. The United States Constitution, and other constitutions for that matter, holds one’s freedom to information in the highest regard (Holmes 198). One will be hard-pressed to find a constitution that does not guarantee this fundamental right. One must also be remember at this point that with every right comes a corresponding responsibility. There is no right so absolute that it oppresses the right of other individuals as well (Holmes 198). In line with this, it must be remembered that the freedom of speech, as a tool against oppression, must be exercised responsibly because of it may also lead to the suppression of the rights of others. In furthering the Civil Rights movements, the Freedom of Speech has proved to be crucial to its success. Without the Freedom of Speech, it is arguable that most of the social legislation that is in effect today would be present (Holmes 198). The power of the Freedom of Speech, in the context of protecting one’s civil and constitutional rights, is that it allows people to bring the attention of the public to their grievances in an attempt to provide a solution to the problem (Holmes 197). The United States Constitution, and other constitutions for that matter, holds one’s freedom of speech in the highest regard. One will be hard-pressed to find a constitution that does not guarantee these fundamental rights. One must also be remember at this point that with every right comes a corresponding responsibility. There is no right so absolute that it oppresses the right of other individuals as well. There are exceptions to this rule such as the secrecy of military information, national secrets, trade secrets, and certain information offensive to the public. These exceptions constitute the reasonable restraints on one’s freedom and under the last category fall the information that is being suppressed from minors in public libraries. As such, the means employed is not an undue restraint but rather a reasonable means to maintain one’s constitutional liberties. This means that while there exists the right to speech, there is a need for certain limitations to exist as well. In the context of the right of Universities to ban hate speech, it must be remembered that while the United States Constitution also grants Academic Freedom, it must not run contrary to the Freedom of Speech. Hate Speech is one of the expressions of speech that is constitutionally protected. As the United States Supreme Court has held in several cases, there is a public interest that must be protected. Individuals must be allowed and cannot be unduly restricted with regard their right to Free Speech. The important issue here is the fact that while such speech may be regarded as offensive it does not contravene the constitution unless such speech is made with the intent to create an uprising or lead to overt acts of hate. Therefore, Universities cannot ban hate speech arbitrarily since this is contrary to the Constitution and such right is protected under certain circumstances. A very integral part of the education process lies in learning to interact with other races and nationalities, especially in the United States which is considered as a melting pot for all cultures and races all over the world. The sad reality is that most Americans are brought up in relative isolation from other races and cultures and only in college does such exposure occur. This leads to undesirable consequences such as the creation of strong stereotypes and racial biases (Richey 204). A restriction on the right of people to free speech only serves to widen this bridge between races. While it is true that hate speech may be offensive, it also serves to educate and enlighten people. Expression is an integral part of learning and as such it must not be stifled at the cost of depriving students not only the chance to speak their minds but also to deal with the real world and cultural differences on a more mature level. Freedom of Speech is a constitutionally guaranteed right. It protects the right of every person to speak his mind with regard to any issue at all even if it is critical of a certain class or even the government. The only limitation, as previously highlighted, is that it must be exercised within the rights of other people meaning that it is constitutional as long as it does not impair the rights of other people. Everyone, therefore, regardless of creed, color or belief may exercise his or her right to Freedom of Speech (Reeve 206) and no university can be allowed to curtail this constitutionally protected right. References: Amar, A. (2000) The Bill of Rights: Creation and Reconstruction Yale University Press; New Ed edition. 432 pg Amar, A. (1992) The Bill of Rights and the Fourteenth Amendment Yale Law Journal The Yale Law Journal Company, Inc Smith, G. (1999) Reconstruction or Reaffirmation? Review of â€Å"The Bill of Rights: Creation and Reconstruction† George Mason University. Virginia Spaeth, H J. and Smith, E. (1991). HarperCollins College Outline: The Constitution of the United States (13th ed. ). New York: HarperCollins. The Federalist with Letters of Brutus, edited by Terence Ball, Cambridge Texts in the History of Political Thought, pgs 447-453.

Pizza and Break-even Point Essay Example for Free

Pizza and Break-even Point Essay Complete both parts. a) What are the three methods used for solving systems of equations? Which method do you prefer to use? b) Break-Even Analysis – Systems of Equations Application Problem Suppose a company produces and sells pizzas as its product. Its revenue is the money generates by selling x number of pizzas. Its cost is the cost of producing x number of pizzas. Revenue Function: R(x) = selling price per pizza(x) Cost Function: C(x) = fixed cost + cost per unit produced(x). The point of intersection on a graph of each function is called the break-even point. We can also find the break-even point using the Substitution Method. Suppose Dan’s Pizza Parlor has a fixed cost of $280 and it costs $4 to produce each pizza. Dan sells every pizza for $12. The Revenue Function is: R(x) = 12x The Cost Function is: C(x) = 280 + 4x The break-even point occurs where the graphs of C and R intersect. Therefore, we can find this point by solving the system: y =12x y = 280 + 4x. How many pizzas does Dan have to produce to break-even? If he exceeds his break-even point, will he make a profit or have a loss? A) What are the three methods used for solving systems of equations? Which method do you prefer to use? graphing, substitution, and elimination. I use all there but I think I use elimination more. B) C(x) = 280 + 4x r(x)= 12x 12x= 280 + 4x 8x=280 x= 35 R(x) =12(35) =$420 So Dan has to produce 35 pizzas to produce his break-even point. He will have a$420 profit.

Analysis of UK Adoption Law

Analysis of UK Adoption Law â€Å"Critically analyse the law relating to adoption.† Adoption in this jurisdiction is â€Å"entirely the creature of statute†[1]. It was introduced by the Adoption of Children Act 1926 and is currently regulated by the Adoption and Children Act 2002 (replacing the outdated Adoption Act 1976) which after a lengthy period of gestation and passage through Parliament received Royal Assent on 7th November 2002. While the basic principle of adoption endures (â€Å"the legal process whereby a court irrevocably extinguishes the legal ties between a child and the natural parents or guardians and creates analogous ties between the child and the adopters†[2]) the character of adoption has changed from being predominantly a mechanism for the care of orphans and the abandoned. Contraception, abortion and the reduction of the stigma of single parenthood has given rise to the contemporary situation in which there are relatively few â€Å"unwanted† babies and adoption is most frequently a means of relocating children who are at risk or otherwise disadvantaged by their circumstances. Adoption may therefore now be regarded as a species of social engineering. The law has developed to meet the challenges of this new role. In 2000, the Prime Minister declared the Government’s commitment to modernising adoption and commissioned a report from the Performance and Innovation Unit[3]. This led to a White Paper[4] and the current legislation. The 2002 Act toughens emphasis upon the welfare of the child. Whereas s.6 of the Adoption Act 1976 required that â€Å"first consideration† be given to the need to safeguard and promote welfare during childhood, s.1 of the 2002 Act provides: â€Å"[W]henever a court or adoption agency is coming to a decision relating to the adoption of a child the paramount [emphasis supplied] consideration†¦must be the child’s welfare, throughout his life.† The Performance and Innovation Unit (Op. Cit., Executive Summary, para.6) highlighted the concern that â€Å"the lack of adopters is a key constraint in achieving an increase in the number of adoptions and it is clear that more people with the right skills need to be encouraged and supported†. Controversially, this has led to the ability of unmarried couples to adopt. A similar acknowledgement of the changing social landscape is found in the manner in which modern legislation addresses transnational adoptions. The â€Å"shortage of babies† and legitimate compassion for the plight of children in poor or repressive regimes had led to a dramatic increase in adoptions of children from overseas giving rise to concerns that â€Å"baby-trafficking† and even sales of infants were occurring resulting in inappropriate placements. Accordingly, the Adoption of Children from Overseas Regulations 2000 introduced a strict control framework under which local authorities must be notified of the entry of such a child into the country within a prescribed period. The child remains the subject of a private foster placement and thus under the supervision and control of the local authority with the latter under a duty to investigate and report to the court prior to the granting of an adoption order. Another step-change in the development of adoption law is to be found in the contemporary approach to the maintenance of contact with birth families. Historically, adoption had been a secretive process involving the total severance of contact with natural parents. While the right of the child to obtain knowledge of his natural parents and even, in due course, seek contact has long been recognised, there has been a signal lack of a countervailing right on the part of such parents. Recent studies have recognised the legitimate need of parents to know that the adoption to which they consented was successful[5]. Accordingly, it is now established that adoption plans should include arrangements for maintaining links with birth families where appropriate[6]. Nonetheless, a tension remains: although courts are empowered when making an adoption order to make a contact order under s.8 of the Children Act 1989, this never occurs in practice where there is resistance from the adoptive parents. Essentially, therefore, the continuation of contact remains in the gift of the adoptive parents. Similarly, a more relaxed approach is taken to the issue of adoption by relatives. Traditionally, this had been opposed on the grounds that family relationships might become distorted and it was considered that a residence order would always be the better alternative. However, s.1(6) of the 2002 Act now requires adoption to be the better option and controls are introduced equivalent to those to which â€Å"strangers† are subject. The 2002 legislation has also further developed the principle of â€Å"freeing† for adoption. This means of eliminating distressing contests with birth parents was first enacted by s.14 of the Children Act 1975 but not in fact implemented until 1984. The 2002 Act abolishes the previous freeing regime and empowers agencies to place children for adoption with parental consent. It is now possible for effective consent to adoption to be given at an early stage and a court is now longer required to approve such consent before an adoption order is made. The role of agencies in this process is enhanced. The effect of consent to placement for adoption is analogous to the making of a care order: parental responsibility is not extinguished but its exercised can be controlled by the agency. The emphasis of the new regime is upon ensuring that agencies diligently carry out their duty of appropriately matching the child and establishing with care that adoption is the subject of an independ ent and fully informed decision by the birth parent. A corollary of this is that consent to placement and adoption must now be witnessed by a CAFCASS officer (s.104). In parallel with the development of adoption law is the use and consequent regulation of surrogacy as a means of alleviating the consequences of infertility. Profit-making arrangements for both surrogacy and adoption are illegal. Adoption law has a part to play in that the commissioning parents can only acquire the legal status of parent by a court order analogous to those made in adoptions or indeed by adoption itself. It appears inevitable that adoption law will further develop to encompass surrogacy: there is a particular need to regulate agencies in the latter field in the manner that adoption agencies are currently controlled. Thus adoption law, while â€Å"a creature of statute† is a living and constantly evolving being, ever adapting to the changing social circumstances and mores of the times. Bibliography Adoption: a new approach, (2000), Cm. 5017 Cretney, S., Masson, J. Bailey-Harris, R., Principles of Family Law, (7th Ed., 2003) Hale, B., Pearl, D., Cooke, E., Bates, P., The Family, Law and Society, Cases Materials (5th Ed., 2002) Howe, D. Feast, J., Adoption, Search and Reunion (2000) Performance and Innovation Unit, Prime Minister’s review of Adoption, July 2000, www. number-10.gov.uk/su/adoption www.dfes.gov.uk/adoption www.hmso.gov.uk 1 Footnotes [1] Cretney, S., Masson, J. Bailey-Harris, R., Principles of Family Law, (7th Ed., 2003), 23-001 [2] Ibid., p.791 [3] Performance and Innovation Unit, Prime Minister’s review of Adoption, July 2000, www. number-10.gov.uk/su/adoption [4] Adoption: a new approach, (2000), Cm. 5017 [5] Howe, D. Feast, J., Adoption, Search and Reunion (2000) [6] Adoption Standards (2001) Standard A11, C4, D7

The Crucial Role of Symbols in To Kill a Mockingbird Essay -- Kill Moc

The Crucial Role of Symbols in To Kill a Mockingbird  Ã‚     Ã‚  Ã‚   In To Kill a Mockingbird, written by Harper Lee, themes and central ideas of the novel are emphasized by subtle symbols. Symbols shown throughout the novel not only represent concrete objects but also ideas, feelings, beliefs, and attitudes of the characters. Some symbols even represent more than one thing. Lee's recurring use of symbols contribute to the underlying themes and ideas of the novel. Lee's unusual title is a symbol itself and it keeps the reader in anticipation while waiting for a mockingbird to enter the story. Symbols contribute to literature by causing the reader to examine the piece of work and look for meanings other than the literal one. In To Kill a Mockingbird, the use of symbols play a crucial role in the development of the novel. One of the first major symbols that emerge in the novel is Tim Johnson, a mad dog who is infected with rabies. Just as the dog is infected with rabies, the people of Maycomb County are "infected" with racism (Jones 54). When Tom Robinson is brought to trial, convicted, and ultimately murdered for a crime he did not commit, no one in the town seems to show any compassion or regret for him other than Atticus. Atticus describes the people of Maycomb as "mad dogs that he must confront" by defending Tom (Lee 103). To prove the symbol further, Atticus is the person called upon to shoot and kill Tim Johnson. This action by the people of Maycomb, show their deep trust in Atticus. As Atticus shoots and kills the mad dog, he also shots and kills racism in Maycomb as he steps up and defends Tom Robinson with all of his power. Through this action, Atticus is attempting to protect his neighbors from rabies as he wishes he coul... ... and Boo are uncanny. It is obvious that Harper Lee chose both of them as her mockingbirds. Lee's choice of such an unusual title is simply another symbol present in the novel. Lee's use of symbols re imperative to the development of her novel. The symbols give structure and hidden meaning to the text. As the reader contemplates the use of symbolism, the main theme always emerges: it is a sin to kill a mockingbird. Works Cited Erisman, Fred. "The Romantic Regionalism of Harper Lee." Alabama Review April 26, 1973: 122-36. Johnson, Claudia. "The Secret Courts of Men's Hearts:Code and Law in Harper Lee's To Kill a Mockingbird." Studies in American Fiction (1991):129-139. Jones, Carolyn. "Atticus Finch and the Mad Dog." The Southern Quarterly Summer 1996: 56-63. Lee, Harper. To Kill a Mockingbird. New York City, NY:   J.B.Lippincott Company, 1960.

My College Experience Essay -- essays research papers

My College Experience Throughout my lifetime I have listened to people reflect back on their college experiences and explain how college is supposed to be â€Å"the best experience of your life.† The summer after my senior year I use to try and imagine what my first semester was going to be like based on what I had heard people talk about in the past. After my first semester at NC State I realized that I couldn’t fully understand what college was like until I experienced it for myself. My first couple of weeks at Ohio State was rough and really tested my strength (mental and physical). I faced challenges and obstacles that I had never heard about in those past college experience conversations. All of a sudden there was no one to get me out of the bed when I hit the snooze button on my alarm cl... My College Experience Essay -- essays research papers My College Experience Throughout my lifetime I have listened to people reflect back on their college experiences and explain how college is supposed to be â€Å"the best experience of your life.† The summer after my senior year I use to try and imagine what my first semester was going to be like based on what I had heard people talk about in the past. After my first semester at NC State I realized that I couldn’t fully understand what college was like until I experienced it for myself. My first couple of weeks at Ohio State was rough and really tested my strength (mental and physical). I faced challenges and obstacles that I had never heard about in those past college experience conversations. All of a sudden there was no one to get me out of the bed when I hit the snooze button on my alarm cl...

Benefits of Social Networking Sites Essay -- Argumentative, Twitter, Fa

Throughout life, men, women, and youth meet people. These people will either leave a negative or positive effect on us and some will only be in our lives for a short period of time. However, once we start to lose contact with them questions arise and we begin to wonder: What does he/she look like now? ; Where has he/she been? ; How has he/she been? ; Why did we stop talking to one another? ; or what would our relationship be like if I had kept in contact with him/her? Well there is no need to wonder anymore. Ever since the invention of social networking tools, such as, Facebook, MySpace, AIM, Blackberry Messenger (BBM), Twitter, and Formspring, millions of people have been able to instantly notify others concerning their whereabouts, meet/make new friends, reconnect with old friends, blog, play games, and upload videos and pictures. Social networking has become a part of our daily routine and is a trend that will only continue to evolve as we grow old. Before the release of the highly popularized social networking websites, such as, Facebook in 2004, similar forms of social networking tools were used. Brian McConnell, an internet user since 1988, stated that â€Å"he used various sites, known as CompuServe, and Prodigy (McConnell, 2008).† I did some research on the sites he listed and found out that CompuServe was the first online service available in the 1980s and played a major role in the foundation of user i.d’s, email services, picture transfers and etc. As time passed by the second online service became available. It was called Prodigy and allowed users to access a number of different networking sites. They ranged from news and weather services to bulletin boards, games, polls, banking and a variety of other features. Since t... .../ Boyd, Danah. (2007) â€Å"Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life.† MacArthur Foundation Series on Digital Learning – Youth, Identity, and DigitalMedia Volume (ed. David Buckingham). Cambridge, MA: MIT Press. Facebook.com. Retrieved February 15, 2010, from http://www.facebook.com/home.php?#!/profile.php?id=1226190648&ref=ts Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html McConnell, Brian. (2008). Social Networks from the 80s to the 00s. Retrieved February 17,2010, from http://gigaom.com/2008/01/20/social-networks-from-the-80s-to-the-00s/ Friendster.com. Retrieved February 15,2010, from http://www.friendster.com/

Learning environment in primary schools

Virtual Learning Environments or VLEs are the new-age educational direction engineerings that support interactions between scholars and instructors. Virtual acquisition environments besides focus on using assorted resources like on-line systems and practical tools to heighten the acquisition experience. The learning result and experience realized by deploying such a system depends on how good instructors use the system in the schoolroom. The important determination to utilize VLEs in primary schools provides countless benefits to and arouse a figure of critical academic direction issues. The end of this paper is to measure how constructs of VLEs have affected acquisition in primary schools, particularly in relation to the present instruction patterns and deployment of online and practical instruction engineerings. In add-on, this paper besides provides how pedagogical acquisition values can impact the acquisition environment, particularly when schools use VLEs to circulate informatio n through modern communicating systems. Introduction The action to implement a practical acquisition environment ( VLE ) in a primary school provides a figure of advantages. It besides raises many pertinent issues for the school direction. In fact, school direction should take this issue really lightly ( Gill & A ; Shaw 2004 ) . VLEs are the new-age acquisition systems that provide a figure of practical benefits to schools. It ‘s, anytime and anyplace entree, ability to heighten motivational degrees in pupils, capableness to ease independent acquisition, enhanced use of modern information and communicating engineering ( ICT ) tools and active engagement of both instructors and pupils, are some of the most important benefits ( Becta 2004 ) . Many school direction boards perceive a VLE plan as â€Å" facilitators of alterations in instruction and teaching method towards more learner centered attacks, heightening interactivity in larning [ and ] assisting constructional cognition edifice † ( Land & A ; Hannafin 2000, Pentland 2003 ) . However, there is a lingering confusion over the use of footings that highlight online larning system ( Gill & A ; Shaw 2004 ) . The most widely accepted definition for VLEs as defined by JISC ( 2003 ) is really simple: â€Å" A VLE is an electronic system that can supply on-line interactions of assorted sorts that can take topographic point between scholars and coachs, including online acquisition † ( JISC, 2003 ) . Some other definitions are broader and brushing in nature. European Schoonet uses a broader definition for VLE: â€Å" Any solutions that propose a coherent set of services with pedagogical purposes, back uping acquisition and instruction activities † ( EUN 2003, Annex VI, p81 ) . Commercial VLE developers use an wholly different definition while schools use the term acquisition platforms. The history and development of VLE is rather recent. With the promotion in computing machine and communicating engineering, policymakers from different schools started utilizing on or the other VLEs to supplement their primary educational attempts. Although the use of VLEs is really recent, one can follow the history of VLE back to the former yearss of educational calculating those used technically lacking systems ( Winn 2002 p332-335, Ganesan et al 2002, p94-95 ) . If at all, some schools used this engineering, it was most likely motivated by technological developments instead than the most urgent instruction demands ( Esienstadt & A ; Vincent 2000, Porter 2003, Gill & A ; Shaw 2004 ) . There is a ferocious argument on the efficaciousness of presenting VLEs in a primary school educational scene. Right now, there are light studies of primary schools utilizing a full-pledged VLE to heighten the quality of instruction. Becta ( 2003 ) studies that, â€Å" a to the full incorporate VLE [ may ] non be appropriate for a primary school at this phase in VLE development † ( p35 ) . On the other manus, Gill and Shaw ( 2004 ) perceives that â€Å" most of the primary schools depend â€Å" on external inputs to develop their apprehension, vision and attendant usage of any provided solution † ( p3 ) . However, more Numberss of schools have started to utilize VLEs to intermix primary instruction into the kingdom of modern practical educational constructs ( DfES 2005c ) . Some primary schools around the universe, particularly in the progress states of the West have started utilizing â€Å" establishment degree † information and communicating engineering ( ICT ) to better their instruction and direction aims. This survey provides how VLEs can impact the edification degrees of primary instruction in schools and in what mode primary schools can incorporate many pedagogical practical acquisition values in a seamless mode. This paper besides presents the use of primary practical acquisition techniques that a primary school can utilize to develop its pupils and recognize better larning experience from them. Reappraisal of Literature VLE is basically a network-empowered computing machine package plan where the user takes portion in an highly fake 3D infinite medium ( Dickey, 2005 ) . Harmonizing to Trindade et Al. ( 2002 ) , VLD displays a high grade of submergence and active engagement that finally makes a user as if he or she is an unreal environment. A VLE plan may include several tools like conferencing system, synergistic simulation tools, shred practical whiteboards, asynchronous and synchronal treatment togss ( Britain & A ; Liber, 1999 ) . VLEs offer several advantages over a traditional schoolroom. They are flexible, convenient, supply easy entree to class stuffs and aid pupils retain cognition for a long clip. VLEs besides empower larning that is student-focused, synergistic and self-sufficient ( Harasim et al. 1995 ) . Academicians believe that VLEs could assist pupils with rational lacks in advanced instruction. Pantelidis ( 1993 ) believes that VLEs have the capableness to promote active acquisition and they give users an experience of self-denial over the learning procedure. Both engaged acquisition and VLEs relate with each other. Engaged acquisition is a really old thought. VLEs normally deliberate on active and engaged larning through enquiry. Engagement is an of import construct. In kernel, it is â€Å" the mobilisation of cognitive, affectional and motivational schemes for interpretative minutess with text ‘ ( Bangert-Drowns and Pyke, 2001, p215 ) . An occupied scholar discoveries larning really exciting while the attending degree that he or she exhibits is far better and lengthier. An occupied scholar is besides a scholar by engagement and geographic expedition. The active usage of information and communicating engineering ( ICT ) and its tools could help a pupil become an active and engaged scholar. An ICT based, VLE environment ever involves disputing and existent jobs to work out ( Savery & A ; Duffy, 1995 ) . It besides facilitates different types of interactions like learner-content, learner-learner, and learner-teacher ( Chou, 2003 ) . Collaborative acquisition is possible with the deployment of VLEs. Students can easy work in groups to happen solutions to a common job or act as a squad to happen collaborative solutions. Salmon ( 2003 ) explained how teachers could utilize VLE to assist pupils go capable and academically empowered. A good VLE system can better I ) the pupil ‘s degree of handiness to the acquisition procedure, two ) the schoolroom interaction between the pupils and teachers and three ) their motive towards the acquisition ( Lopez et al. 2007 ) . Using effectual VLEs to incorporate seamless pedagogical values The execution of VLEs in a primary school can be really effectual. To put up a formidable VLE to back up a school course of study, the direction may necessitate to believe of its effectivity that in bend is influenced by three of import factors: cognition direction, students ‘ attack to acquisition, and academic public presentation ( Becta 2003 p32 ) . However, all the three factors show a really close relationship. The basic attack to larning in a primary school is affected by the type and effectivity of cognition direction and its sharing form among different pupils. These factors besides lead to some critical inquiries: First, how does a VLE plan act as an effectual tool for administrating cognition direction in a primary school? Second, can its usage and deployment demonstrate a positive influence on pupil ‘s point of view about his or her academic public presentation? Third, is it possible for a VLE plan to heighten the public presentation of pupil in footings of mensurable academic accomplishment? Although practical acquisition environment is a fast spread outing field of academic research, its usage in primary school is instead really bare. No much literature is available on this specific country. One of the of import concerns that most schools express is how they can guarantee a better bringing for traditional course of study and act as facilitators for brushing pedagogical transmutations on the other. Another pressure concern could be the being of the perceived â€Å" digital divide † as suggested by many writers ( Sallis & A ; Jones 2002, Valentine et al 2005 ) .Some school direction boards may besides experience about the equality of entree to an online course of study ( Becta, 2003 ) . One of the booby traps of utilizing VLEs in a primary schoolroom scene is the being of a â€Å" digital divide † . Many of the pupils who want to take portion in the VLE thrust may non hold a computing machine with an internet connexion. Students from developing states normally face this job. Another important concern could be the deficiency of cognition in runing a computing machine system. However, some pupils may entree the class by deriving internet connexion from topographic points other than their places. However, these concerns may be irrelevant now because the deployment of robust VLEs can vouch a figure of benefits and advantages. They can authorise the school and its pupils with a far greater entree to the course of study by utilizing a specific and confirmed technological invention ( Vincent & A ; Whalley 1998 ) . In add-on, an efficient computer-enabled communicating system can wheedle even the shyest and withdrawn pupils to fall in the plan ( Williams 2002, p266 ) . VLE-blended learning plan Acts of the Apostless as a solid ground tackle. The instructor who handles the plan becomes the ground tackle for his or her pupils. Anchored direction will authorise pupils to research, question, inquiry and analyze the class presented in a practical context. VLEs are really efficient in giving a meta-environment where the system will unite legion on-line resources that could be of huge usage to a pupil ( Sumner & A ; Taylor 1998 ) . Teachers use VLEs as a common platform to plan and make trade name new classs ( Minshull 2004, p25 ) . A instructor who uses a good VLE can presume the function of a â€Å" cognition agent † ( Davenport & A ; Prusak, 2000, p29-30 ) . Decisions Introducing a VLE environment is a direction determination. The most of import inquiry that research workers pose here is, â€Å" what can schools make to put up a VLE acquisition environment and guarantee its complete success and maximal effectivity? † Minshull debates that â€Å" it is aˆÂ ¦ indispensable that the choice of the VLE and the manner it is implemented are in close conformity with the establishment ‘s strategic program † ( 2004, p20 ) . Many writers argue that VLEs in a primary school context is non utile and it may non supply the coveted result. It is true that many schools are happening deployment of VLEs in their school course of study. The most often asked inquiry is whether this system is making a new paradigm in instruction or it is merely seeking to better an already bing version of plan. The European EUN Consortium Study ( Vuorikari, 2003 ) argues about three of import points: There is a sensed roar in VLE ‘s development They are non run intoing the outlooks of the academicians Schools, whoever is utilizing it, deploy it as a traditional tool to circulate new cognition and accomplishments By the way, this study proposes two plausible grounds for the slow-paced development in the deployment of VLE. The first ground is that most instructors are still larning the techniques in which a VLE plant. The 2nd 1 is the system ‘s inability to back up the coveted alteration ( Vuorikari, 2003 ) . VLEs could be extremely successful tools for presenting content in a real-time mode. However, it can work merely when it utilizes its technological characteristics along with the much-needed re-analysis of the instructor ‘s teaching method. At times, instructors and teachers who are involved may hold some troubles. The teacher-level barriers to the successful execution of VLE system could be the deficiency of assurance, clip and preparation ( Guha, 2000 ) . Teacher ‘s evident fright of failure could besides be a large factor in accommodating to the new engineering. A important alteration in the pedagogical pattern to utilize the new engineering may coerce some instructors non to accept the utility of VLE plans because they feel that those plans may non heighten larning procedure. It may be necessary to analyze the bing pedagogical atmosphere in relation to the present manner of instruction, scrutiny and instruction patterns. The type of barriers that exist today towards the effectual usage of VLE systems are segregated into two typical groups: those associating to the teachers and those connected to the establishment direction ( Becta, 2004 ) . Lack of good ICT installations could be another barrier ( Pelgrum, 2001 ) . Inadequate entree to computing machine installations and organisation of computing machine systems into VLE suits could besides be other barriers ( Fabry and Higgs, 1997 ) . Introduction of VLEs into primary school environment is a comparatively new phenomenon. With the coming of new communicating engineerings and tools, the instruction sector will see debut of sophisticated bringing systems that rely entirely on practical acquisition environment doctrines and aims. Barriers, when broken and shattered, will give manner over to the adaptation of VLEs in an drawn-out graduated table. However, instructors and the establishments may necessitate to utilize this system sagely and in a productive mode. Otherwise, they may merely neglect to accomplish the coveted aims. To cite Tony Bates ‘ words, â€Å" Good instruction may get the better of a hapless pick in the usage of engineering, but engineering will ne'er salvage bad instruction ; it normally makes it worse † ( 1995, p.12 ) .

Mgr Assingment

Economic Future: Key points – assuming you are a UK based company, the potential uncertainty n the Euro zone e. G. Countries leaving the Euro Zone, fluctuation with exchange rates. Proposed managerial planning objectives – Similar to the political future, keep abreast of potential changes and have contingency plans in placer e. G. A supplier could be based in Europe so the company could look at secondary supplier in the UK or a different country that may not be affected or lesser impact from any changes.Socio-cultural Future: Key points – changes in consumer buyer patterns linked to the point identified. Proposed managerial planning objectives – Keep up to date With he latest marketing information, closely monitor what the competitors are taking to market and what they are planning to take to market. Technology is fast moving so if the company is not on the forefront of the latest gadget there is a potential the organization will be left behind. This needs to link to the corporate strategy of where the business is evolving to and this needs to driven by key market data.Technological Future: Key points – being aware or leading the latest technological developments, knowing when to start and stop producing a technology Proposed managerial landing objectives – this needs to dictated by the corporate strategy, does the business what to be at the forefront of the technology evolution or slightly lagging where the market is better known and stable. One strategy is to diversify so part of the business is pushing the technology boundaries and another is manufacture products in a mature market. The business in the mature market can be viewed as a cash cow for the cutting edge business.The key is diversification so there are a number Of income streams and these can be strictly monitored to know when to enter or leave a market. Part 3 Innovation Management Background Logistic are acquiring a small high technology firm to allow the m to move in the wearable technology market. The need for change is typically either: Environmental: competition, customer demands, etc. Internal forces: Meet company plans/goals, due to company problems, company needs etc. The reason/need for change with Logistic is the desire to move into the wearable technology market From the theory this will be regarded as a ‘Transformational Change†, I. . Involves the redesign and renewal of the total organization (Marcia, 2008) Considerations prior to acquisition: Need to determine whether the administration style and Corporate culture fit. Whether there are any major differences in values, beliefs or practices. If the above isn't addressed it can cause stress and anxiety. Organizational development has three stages – unfreezing the organization, changing the organization and then refreezing the organization after all of the changes have been implemented.

Too much tv

Watching something on a screen will not replace watching it in real life. The viewer will not get an education by watching shows like â€Å"The Sopranos† or â€Å"24†, Just like it will not make them dumber by watching shows like â€Å"Keeping up with the Sardinian. † Finally, it will not replace the fact that watching everything on a screen is not real life. While one can learn a great deal about what is going on in the world by watching the news on CNN or FOX or CBS, it is still important to try to get that same education in other forms like the newspaper, or the Internet.Getting everything you want from Just one source is never good, and it is Just too much T. V. I love watching television, and I watch it a lot, robbery more than I should. I love watching shows or the basketball game and losing myself in the excitement of a program. In addition, I like watching the news to learn what is going on in the world, what is going on domestically. For example I watch Nettling on rerun at night till I fall asleep or maybe I do it because I cannot sleep and I get bored.However, I have never felt smarter after I finished watching â€Å"The Big Bang Theory. † I may have felt in the past as though I have learned a thing or two, but do I feel smarter? Never. Steven Johnson argues that some television shows are so employ they make you â€Å"think† and make you smarter. For example he says that â€Å"you have to focus to follow the plot, and in focusing your exercising the parts of your brain that map social networks, that fill in missing information, that connect narrative threads (292). But does watching shows that don't make you think, like â€Å"Keeping up with the Sardinian,† make one dumber? Months ago, I watched the whole season of â€Å"Orange Is the New Black† on Nettling in the span of 2 days, After watching this show I did not feel smarter or dumber, I did not feel like I could survive in prison, I did not feel li ke I could be a lawyer. I did feel a little lazy, and kind of like I Just wasted a whole weekend. Watching some shows can make a Joke out of something and at the same time make a point about our society.Antonio Peacock in her essay â€Å"Family Guy and Freud: Jokes and their Relation to the Unconscious† gives an example how Americans are willing to follow the instructions of a celebrity blindly- and less willing to admit that they are doing so (Peacock, 304). Television does the same thing, television might help keep the viewer interested on what is going on with what you are watching, but it is not teaching the viewer anything else about what is going on round you, it is Just stuck on whatever it is for the next 30 minutes.However, Television does have its benefits, it allows viewers to open up to things they may not have been open to before. It can help them see life is different in places like San Diego than in Israel or Egypt. There are benefits to watching a cooking a sh ow and learning a new recipe. And I understand how watching the new thriller can get you to think and try to solve a problem you would normally not do. However, the way you will get smarter or learn the new recipe is by actually doing those things yourself. I ill learn that new pose on yoga by actually trying it myself physically on the floor.Watching television and thinking we are educating ourselves and thinking we are learning something productive is kind of taking the easy way out. It is an easy way for ourselves to Justify sitting in front of the television so we don't have to go outside, or pick up a newspaper, or a book, or having a conversation with someone else. Standing up and running is always going to be better than watching the marathon on television. I love television, I spend a lot of time with it, but let us not make something of it which is not true. It is not a teacher, or a mentor, it is a form of entertainment and a way to lose your time.

Out of My Comfort Zone

The whole month my friends have been continuously asking me to come ice skate with them. I had denied them several times, because I felt very uneasy going on a low friction surface on metal skates and was almost sure I would fall flat on my face. Public skate bothered me even more because I knew there would be several people there watching me, and potentially getting in the way of my skating. When the group decided to each get out of our comfort zones, I realized I should go with my friends this weekend, even though I felt very uncomfortable. Upon putting my skates on, I wasn’t sure what I was doing, and it took me a couple minutes to finally step out onto the ice. I held on to the railing for a long time, and my friend told me that was no way to learn something new, and that I should go in head first without being scared of failure. I felt ridiculous for caring so much, and let go and started skating around. I came to realize it was extremely similar to roller skating, and started enjoying it. When small children or fast skaters came by me, I was still a bit uneasy and would stop or slow down, but I realized it wasn’t as bad as I made it. Having everyone support me and show me tricks to go faster or make turns was very encouraging. I realized there were actually very many beginners during public skate that were going even slower than me. I didn’t feel so alone and realized I shouldn’t have chickened out for so long. My main fears were being out of control, that I would fail, or be embarrassed. Sometimes these things would pop up a bit, but in the end the experience gave me motivation to try new things and to wipe away the fear. It’s hard to grow and learn without taking risks, so I was proud I did it. To many it may have seemed like a small situation, but for me personally it was a bold step. Taking small bold steps may lead me to take larger more uncomfortable steps to get ahead. I realized that very few of the decisions or actions that you take are life or death. If you look at challenges through that lens it becomes much easier to step out of your comfort zone. As a concluding thought, I feel that if people don’t challenge themselves, chances are they will be drifting. If you want to be known as a leader, you need to be the first one to step outside of the box.

Analysis of the Public and Private Sports Industry

Analysis of the Public and Private Sports Industry Public, private and voluntary sectors in the sports industry, advantages and disadvantages of the leisure centre being in the public sector, how the local leisure centre can meet the aim of getting more local clubs to use its facilities. Introduction â€Å"Since the opportunity to participate in sport or recreation requires facilities, the central task of organisations, and associated individuals, is to provide a service which focuses on people and which satisfies that need.† [1] The sports industry has changed beyond all recognition since the beginning of the 1990’s in each of the public, private and voluntary sectors. The impetus has come from top level government policy with the creation of the UK Sports Council and the formation of the chief sporting bodies such as Sport England offering both funding and structure to the previously ad hoc nature of leisure and recreation in modern Britain. Moreover, the lure of professional sport has also irrevocably changed in tan dem with the structural changes in amateur sport with the result that there is, at the dawn of the twenty first century, more people are taking an active part in sport, which has further increased the pressure on local services such as leisure centres. There are though vast differences between the way that the public and private sector sports providers are run and funded as shall now become apparent. The Private Sector With regards to the sports industry, the private sector refers to those leisure services that are funded by private capital and open only to private membership. This can mean anything from specialist professional sports clubs to health and fitness clubs to local sports teams that have been established and sponsored by local and national businesses alike. The advantages of this kind of sporting industry are predominantly economic with the funding of private sports clubs historically far outstripping the economic resources available to equivalent public sector sports se rvices. Certainly in the 1970’s and 1980’s, private sector sports industries were far more popular and productive than their public sector counterparts mirrored in the elevated sporting achievements of private school sporting institutions as opposed to the relative failings of the same public (comprehensive) school sports bodies. There are, however, inherent disadvantages to sports and leisure services that rely exclusively on the private sector for funding. First and foremost, there are no guarantees that the source of that funding will remain constant for any fixed length of time. Benefactors are subject to the ups and downs of the free market economy, which can result in sharp reductions – as well as rises – in the level of funding provided. In addition, any leisure service that is inexorably tied to the private sector also inevitably suffers from the lack of community spirit that can only be adequately garnered through association with the local publi c authorities. Thus, while the advantages to sports services in the private sector appear on the surface to be all encompassing, the reality is that the lack of stability that characterises all facets of the private sector economy hampers the sustained growth and popularity.

Human-wk2 Essay Example | Topics and Well Written Essays - 750 words

Human-wk2 - Essay Example According to Reeve (2009) will is the part of the mind that does the thinking, planning and intentions before action is taken. This means to me that we have to acknowledge the place that will has in what we do. I feel that I have a strong will to achieve. I also believe that drive is very important when you are going through any situation. For me, drive is important as I go through my education because sometimes it seems overwhelming. My drive comes from the fact that I want to see my children grow up and have a fulfilling life. Freuds Drive Theory suggests that we are all motivated to do things in order to satisfy our needs (Reeve, 2009). The mini-theory that I would apply to my goal is the goal-setting theory. According to this theory, different goals motivate us in different ways and you will approach goals differently depending on what you want. Freuds theory was not scientifically testable and he did not go far enough for factors that related to learning and experience. He also did not understand that drive was more than bodily needs. However, the goal setting theory expands it to let us know that there is more to life than only what we see. The mini-theory also helps with the will theory because it takes it beyond an understanding that Descartes saw and makes it a more tangible outcome. My friend decided that the person to be saved would be the one year old. The explanation that they gave was the fact that the five year old had already lived awhile and the one year old had not. In order to save only one in this tragedy, they would save the most vulnerable which to them was the one year old. In a sense, it would be very difficult for anyone to allow one child to die and let another live in a situation like this because the first answer is always, "I would save them both." Some people cannot even fathom not being able to save both children. In

Humanities Ethics Coursework Example | Topics and Well Written Essays - 1250 words

Humanities Ethics - Coursework Example This fundamental principle is what guides Immanuel Kant’s ethical system. According to Emmanuel Kant, categorical imperative is the standard of rationality upon which moral requirements are based. Categorical imperative is a formal technique that is used to evaluate any morally applicable action (Timmerman 23). In order to determine whether an action is morally right, the categorical imperative is used as a source of moral justification. Kant understood that moral law is by nature rational, impartial, and universal. For instance, an imperative is a command such as ‘Close the door!’ or ‘Come here!’ therefore; an imperative is either categorical or imperative. Kant defined Hypothetical imperatives as commands that are used to fulfill particular human goals and desires and he considered them dependent upon personal situations. As such, they are limited to specific circumstances, or to the people who have these dispositions. He argued that hypothetical im peratives are not necessarily impractical. In fact, he conceded that human beings live by these imperatives values in their everyday lives (Timmons 22). However, he noted that these imperatives are non-moral. If any action is performed as a means to an end then that action is based on a hypothetical imperative. ... On the other hand, it is categorical because it applies to those who possess the rational will without taking into consideration what ends they might have or might not have (Timmerman 57). However, its application to the rational humanity is not based on any condition that is, for any act to be deemed as a categorical imperative, it must prove to be good in itself and conforms to reason (Timmerman, 76). It must embody the ability to universalize the action. That is, in a similar circumstance, other people would act in accordance with the same rules. 4. Are the hypothetical imperatives in relation to Kant and right theories apply in the contemporary families? The main difference between categorical and hypothetical imperatives is that categorical imperative requires that we must act in accordance with it without exception. However, hypothetical imperative is limited to specific circumstances for instance; it allows that if one is tired, they are free to bed. Categorical imperative doe s not obligate humanity to undertake any particular action rather; it demands that actions should meet particular condition (Timmerman 36). Human being must be able to ensure that the maxim behind his or her action can be replicated by anyone else in a similar situation. 5. What are the relation and implication of Kant and maxim in the contemporary world? Kant figured out categorical imperative from two maxims; objectivity and respect for all persons. According to the objectivity maxim, an action is right only if would be right for any other individual in similar situation. The maxim of respect states that an act is right so long as it treats others as ‘ends in themselves’. It is important to note that categorical imperative is not directly

Anlysis of the Russian real estate market Essay

Anlysis of the Russian real estate market - Essay Example Real estate products can range from apartment spaces to residential villa spaces in the category of residential products and office spaces, shopping mall spaces to fully developed industrial estates in the category of commercial and business real estate products. The sizes and locations of such real estate products make for a distinct pricing pattern and the concepts of demand and supply apply to each category of such products and help determine the prices. In fact control of the market ,while seemingly impossible due to heavy investments involved-is also not improbable in some degrees where large real estate houses can control and a determine a particular real estate product. The overall picture in the real estate market is largely subservient to the state of the economy; however; in some international instances the real estate sector has either partly or completely belied the state of the economy. In the US itself, for example, the mortgage market saw a slump which was incommensura te with the overall health of the economy; in fact, the horse seems to be driven by the cart in the sense that the mortgages markets threatened to bring down with it the overall US economy. This underscores the importance of the real estate market for the economy as a whole while also explaining the symbiotic relationship between the two. This paper would focus on the analysis of the Russian real estate markets. The core importance would be attached to the Moscow real estate markets as Moscow happens to be the most important city space in the entire Russia. Methodology The methodological tool would essentially involve a thorough and in-depth literature analysis in search of arguments and facts that help us determine the state of the real estate markets in Russia at an a latest date. In additon, wherever required, the paper would also endeavor to include relevant secondary data and figures so as to support the arguments sifted out in the literature review. The paper would conclude with comments on the prevailing state of the Russian real estate markets in nutshell. The paper is written with a view to guide a prospective foreign investor. The literature review would be deployed to gather arguments to substantiate above research objectives and to establish arguments in the research. This research methodology was a detailed, descriptive analysis of the arguments presented in the available research evidence. The research method essentially entailed conduct of intensive interrogation of published documentary materials with the explicit aim of addressing the above stated issues which this paper deals with, providing a critique of existing theory and positions. Standard search approaches were used to retrieve the sample of published and unpublished studies for this in-depth literature review. Appropriate on-line journals were also searched. Citations in bibliographies of identified studies were reviewed to uncover additional references. Retrieval using the ancestry method was used as it is a most fruitful approach.The overall view of the literature review based research method would be a view usually taken in phenomenology . Phenomenology is a science which focuses on describing particular phenomena as lived experience. The

Make a study guide Essay Example | Topics and Well Written Essays - 500 words

Make a study guide - Essay Example Both have one thing in common –they are haunted by memories. The author has justified the stands of both the characters in story. His story clearly states that a person doesn’t turn evil on his own choice but he is forced to become so. At the same time, he also reveals the fact that circumstances can make a good human being do things which are not justified. As Antonio himself says â€Å"with a gun anyone could be a killer.Guns were very democratic instruments. They did not discriminate. With guns the weak became strong, the frightened brave. Anyone who held one became invincible.†(Tobar, pg. 269) Antonio used to live in Guatemala along with his family when one day his wife and infant son were killed by the leader of the death squad, Guillermo Longoria (the tattooed soldier). Antonio immigrates to L.A in the hope to lead a better life but to this despair he finds only poverty and homelessness in such a big city. During the 1980’s, the immigrants believed t hat L.A was a place where one could live safely with his family and be financially well off but the reality was entirely different. Antonio is treated as an illegal immigrant and there is no room of sympathy for him.

Nationalism in Italian and German Unification, 1815-1871 Essay

Nationalism in Italian and German Unification, 1815-1871 - Essay Example Particularly in the smaller states the prince remains the embodiment of national ideals. This dynastic loyalty implied by the seventeenth century, in any case, the works of a prevalent national consciousness concentrated though it could be upon the governing divine monarch. All over Europe the mercantilist scheme put emphasis on the precedence of national consciousness and interest over those of other nations. Nationalism assumed on various forms as it infiltrated different ways of observing the world and the nation. There is no solitary nationalism; there is in its place a diversity of nationalisms. Furthermore, these nationalisms developed within the paradigm of the varied European countries. However, in this development we can make out a number of common milestones. Otto Van Bismarck of Germany, the genuine politician, approached the front, whereas in Italy the ambitious Giuseppe Mazzini was succeeded by the pragmatic Camillo Cavour, whose preferred philosopher was Jeremy Bentham, a renowned Utilitarian (llobera 1994). National aspirations were guided toward practical accomplishments through peacekeeping or military hostility. This was merely one transition in nationalism after 1848, nonetheless; there was another. This essay will attempt to discuss a comparative point of view on the form of nationalism that developed in Italy and Germany in the Unification attempts initiated in the nineteenth century.

King Saud University Essay Example | Topics and Well Written Essays - 3000 words

King Saud University - Essay Example They offer a complete free tuition in addition of providing scholarships to both the International and Saudi Arabia students. The university is situated in vast state of modern art campus in addition of being equipped with the modern technological instructions. For Internal audit to remain important to the King Saud University management then it must always adapt to the ever changing expectations of the seven universities in addition of maintaining alignment with the objectives of the university. There should be a systematic and a structured process for developing the internal audit strategic plan for the university; the strategic plan will include the following in addition to the mission and vision of the university; For the three years strategic plan, the initial step should be â€Å"Planning to plan† it should represent the necessary work before the beginning of primary planning process. The university internal management should agree on the efforts of overall strategic planning and the significant planning steps that will be undertaken. The university organization should also consider, evaluate and review the legislative/constitutional mandate since this will determine their future as well as daily academic business. The mission and vision of the university should also be its considerations before coming up with strategic planning. For the three years strategic planning, the university should identify its purpose and mandate of existence to avoid unnecessary conflict that might arise, which can also help in channeling a productive discussion and activity. The vision statement will make the university identify how it will appear in the future after successfully implemented its strategies as well as achieving its full potentiality. The three year strategic plan should also include a developed internal audit’s strategic vision. It should identify the responsibilities functional roles, mandates, stakeholders’ needs and

Strategies for Reaching the New Hybrid Consumer Research Proposal

Strategies for Reaching the New Hybrid Consumer - Research Proposal Example Many major enterprises, including Ford, General Electric and Merck, have invested millions in web-based procurement systems. This result invoice that use to cost $100 to process now cost as little as $20. Companies are also forming online buying alliances to secure even deeper volume discounts from suppliers. GM, Ford and Daimler Chrysler formed co-visit and believe they can save as much as $1,200 a car by combining their purchases on this electronic market place (Kotler, 2003). As a coordinator of the team, I collected my team members with all their study materials what they had collected. I organized regular meetings of team members and as a team, we collected and debated all the information we have about B2B marketing from time to time. These collective analyses of study material, as well as its critical analysis, provided us with deeper insight into the various aspects of B2B marketing. A critical reading and collective understanding provided us B2B marketing greater understandin g which was free from preset ideologies, self-deception, and confinement. This collective searching and reading have provided us the openness to change through a sustained process of questioning. This process of questioning through collective reading and searching provided and opened us to various kinds of exploration, experiments with ideas, new possibilities or potential.

The Inspectors character Essay Example for Free

The Inspectors character Essay In the stage diagram I have tried to show this, and all the movements of the characters. I thought from the actual text of the play, and in the way the plays stage directions are written, that the Inspector is trying to ease into the room so not focus attention on to himself, so it is a surprise for the characters and they dont notice hes there and carry on talking. As far as I can see Gerald is trying to persuade Sheila into believing him, and Sheila is listening, so Gerald is walking forward and Sheila walking backwards. Later in the dialogue Sheilas character becomes more dominating telling Gerald that its not worth it and puts pressure on Gerald. At this point the movements would be reversed Sheila walking forward in control and Gerald retreating away. When the Inspector says Well they turn round to face him; I did this to emphasise the characters shock at the entrance. The Inspectors character will come in slowly. Like Priestlys original stage directions the door will open slowly revealing the Inspector standing in shadow. He will say, Well just as Sheila finishes her dialogue. Then again at the beginning of Act Two he will move forwards and say well. The Inspector will move towards the characters keeping eye contact with Gerald. I think this is a very dramatic entrance and the lighting should reflect this in its dramatic effect. When Gerald and Sheila are talking the lighting should be slightly dim but not dark. As they are talking the lighting should dim until the characters are barely visible. At this point a spotlight should focus on the door at the back of the stage. Then the door should open slowly to show the Inspector in silhouette. He should then say well just as the curtain drops to keep the audience guessing as to who was in the doorway. When the curtain rises again at the beginning of act two the stage should be brightly lit with the door still fully open and the Inspector should be still in shadow until he walks into the light and towards Gerald to say well again. This entrance as a whole has a lot of dramatic impact because it is the Inspector walking in on Gerald admitting to Sheila about Eva Smith or Daisy Renton. In that sense it is also a key point in the play as another person is confessing and another piece of the puzzle of Eva Smith is put into place. The dialogue just before, and immediately after emphasises the dramatic impact of this entrance. After having this conversation with Sheila, Gerald says You dont, neither of us does. So for gods sake dont say anything to the Inspector. To the audience this seems ironic, because Gerald is trying to keep something away from the Inspector, that the Inspector already knows. Later on Sheila says, (rather hysterically) Why you fool he knows. Of course he knows and I hate to think how much he knows that we dont yet. Youll see youll see. This again makes an impact because Sheila is telling Gerald that hes not going to be able to keep anything away from the Inspector and showing him where things stand. Gerald is hoping the Inspector doesnt know anything and hasnt realised, but Sheila has understood he knows and is pulling him back down to earth. This is reflected in the stage directions, which say, she looks at him almost in triumph. He looks crushed. Another sentence that adds enormously to the dramatic impact of this entrance is when the Inspector says well? at the end of Act One and beginning of Act Two. This adds to the dramatic tension because it is the introduction of the Inspector to this scene, and because Geralds secret has been heard, or has it? The audience isnt sure whether the Inspector heard what was said or how long he has been standing there. The audiences attention has been on Gerald and Sheilas conversation so they have no idea about the Inspector this adds more tension. At the beginning of Act Two the Inspector says Well? again but this time it seems more directed as if now he is talking to Gerald personally.